Global Baby Powder Market is estimated to grow at a substantial CAGR of 5.62% by 2023 as the scope, product types, and its applications are increasing across the globe. Baby powder is made from talc that is a clay consisting of magnesium, silicone, and oxygen. It absorbs moisture from the skin and prevents infection and diaper rashes. Also, it is used as a deodorant and for the other cosmetic applications.
The factors that propel the growth of the Baby Powder Market include growing awareness amongst customers toward baby care products and baby hygiene, rising number of infants across the world, and changing lifestyle. On the other hand, there are factors that may hamper the growth of the market including side effects of the baby powder.
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Baby Powder Market may be explored by type, application, and geography. Baby Powder Market may be explored by type as Non-organic Baby Powder and Organic Baby Powder. The “Organic Baby Powder” segment led the Baby Powder Market in 2017 and is anticipated to maintain its dominance by 2023. The key factor that could be attributed to the growth includes rising inclination toward organic and natural products.
Baby Powder Market could be explored based on application as Medical and Household. The “Household” segment led the Baby Powder Market in 2017 and is anticipated to maintain its dominance by 2023. Based on distribution channel, the Baby Powder Market may be classified as Online Retail, Hypermarkets & Supermarkets, Specialty Stores, and Baby Boutique Stores. The “Hypermarkets/supermarkets” segment led the Baby Powder Market in 2017 and is anticipated to maintain its dominance by 2023.
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Baby Powder Market is categorized based on geography into North America, Latin America, Japan, Middle East and Africa, Western Europe, Asia Pacific, and Eastern Europe. The “North America and Europe” segment led the Baby Powder Market in 2017 and is anticipated to maintain its dominance by 2023. The factors that could be attributed to the growth include rising concerns of parents to maintain personal hygiene among their children and increasing bacterial infection and skin disorders in this region.
The key players contributing to the robust growth of the Baby Powder Market comprise Johnson & Johnson, Pigeon, Lancome, Wyeth, California Baby, Burt’s Bees, Good baby, Dr. Browns, FIVERAMS, Wakodo, Zichumy, Sanosan, Yumeijing and Carefor. The leading companies are taking up partnerships, mergers and acquisitions, and joint ventures in order to boost the inorganic growth of the industry.
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